Indoor Tanning
The social desirability of the tan is a modern phenomenon. The concept of having a tan without going outdoors became more and more appealing. People enjoy having a tan for innumerable reasons. Aside from cosmetic reasons of just having a good tan, people actually enjoy the therapeutic effects of tanning.
It was actually the Europeans who started tanning indoors with sunlamps. The practice of harnessing ultraviolet light as a therapeutic exercise spread in Europe, particularly in sun-deprived countries, in the 1970s. This was long before the first indoor tanning facility was established in the United Sates in the late 1970s.
